At PHUR (pronounced "fur"), we believe that style shouldn’t stop with you—it should include your most loyal companion.

Founded by Georgia, PHUR is inspired by the modern woman who sees her dog as more than just a pet—it’s a cherished part of her life, worthy of the same indulgence and joy they bring every day.

Thoughtfully designed in London, each piece redefines coordinated elegance, celebrating the unique bond between you and your pup.