Phur's 10 rules of life

Fresh Flowers Every Week
A small luxury that turns your flat into a sanctuary.

Dog always comes to brunch
They're the best gossip buddy after all.

 

Always bring a brush
You never know when you'll need to look your best.

A Taxi Over the Tube (When It Matters)
Because sometimes, you deserve to arrive unruffled.

Invest in Tailoring
A well-tailored coat will carry you from coffee meetings to candlelit dinners.

Quality Over Quantity
From friends to fashion, keep your circle tight and your wardrobe tighter.

Everyone deserves a little treat
Whether for you of your pup, you never need an excuse.

A Walk Over a Workout
Stroll through the city streets—fitness and inspiration in one chic package.

Live Luxe, Even for the Little Things
The most expensive poo deserves the chicest bag.

Flat Whites and a View
Because coffee tastes better when savored on a sunlit terrace with a moment to yourself.